How the curse of the jilted Technical Author hit Google

Beware the software developer who releases software without adequate user assistance (in plain English: user guides and online Help) for “The curse of the jilted Technical Author” may strike your product. This curse has just hit Google, who last week announced the demise of Google Wave. Google released Google Wave without any online Help or… Read more »

We’ll be speaking at Mindtouch’s European launch event on 9th Sept

We’ve been invited to present at Mindtouch’s European launch event, which is being held in Central London on Thursday 9th September. Our theme will be the seven key challenges Technical Publications departments face today. The whole event is called “Your Documentation is your Best Storefront. Are You Open for Business?” Over half of your website… Read more »

How many cuddles are you putting into your user guides?

From Fast Company: “Neuroeconomist Paul Zak has discovered, for the first time, that social networking triggers the release of the generosity-trust chemical in our brains. The essence of affection. The cuddle chemical. In other words, oxytocin. If these changes apply in the world of social media, the implications for business — for every brand, company, and marketer… Read more »

When will the Technical Author become the Customer Engagement Manager?

Rahal Baillie posted on Twitter a link to an article which, in passing, made reference to “Customer Engagement Management“. Julie Hunt described it as: The activity of monitoring of brand and customer conversations on corporate websites, as well as bi-directional communication extensions to external social sites. In essence, it’s about creating and managing content that… Read more »

Six reasons why your wiki isn’t working

Wikis are a great way to create and publish documentation online, but there are many wikis that haven’t worked. They comprise just a few pages of incomplete, out of date information. Why is that? Why do some wikis work and others just fail? Here are six key reasons why: 1. The wiki isn’t managed A… Read more »