Ellis Pratt, Sales and Marketing Director at Cherryleaf, will be speaking at this year’s Technical Communication UK conference on “Documentation as an emotional experience for the user”. Many organisations are starting to look at creating a ‘customer experience strategy’. This is management-speak for generating customer advocacy, brand loyalty and an emotional attachment to a product or company…. Read more »
Category: user assistance
Getting the balance right between hotline support and user documentation
Many organisations find it hard to know how much time, money and effort to put into supporting their users. There’s a competition, of sorts, between the Technical Support and Technical Publications departments over how much budget they should receive. In some organisations, these departments are also competing, in a way, with content generated by users… Read more »
Case study:How user documentation is developed at Alfresco in an Agile environment, using wikis
This is the edited Cherryleaf interview with Briana Wherry, Information Manager of Alfresco. We discussed how user documentation is developed at Alfreso in an Agile environment, using wikis.
Reducing IT support call times
At the Documentation Managers peer group meeting we hosted earlier this week, one manager commented his organisation was aiming to increase the average time for each support call. This was because it believed it could eliminate all the short duration calls – through redesigning the software and better user documentation. What would be left would be… Read more »
Will “Context is King” apply to user assistance?
Ashkan Karbasfrooshan has written an article called “Context is King: How Videos Are Found And Consumed Online“, in which he argues: Times have changed. In fact, less and less often do consumers even seek out content by actually going to a given site. To paraphrase Jeff Jarvis, if something is important, it will find me, be it… Read more »