Clear and effective copy for your software and technical products
The way people buy products today means you need to make sure all of your content gives prospective users a consistent experience. That’s because a consistent experience builds trust and credibility in the prospect’s mind.
This means your copywriting, technical documentation and UI text all need to work together. This is where Cherryleaf can help. Although we’re known as a technical writing company, we’ve being doing technical copywriting on the quiet for many years. This has included writing white papers for clients such as Adobe and Datomia, improving website copy, and writing articles. Our background in technical communication means the copy we create is persuasive, clear and consistent.
Need a technical copywriter?
If you want compelling content your prospects will see as credible, clear and trustworthy, contact us today.
What is technical copywriting?
Copywriting is about delivering words that get people to take some form of action.
The content is normally designed to pull readers in, and provide relevant and valuable information. The action can be to buy something, ask about a service, download a free item, trial a product, or give an email address.
Technical copywriting is the same, but for products and services that are more technical in nature. For example, writing copy for a software application.
What content do you need?
You might need technical copywriting delivered as a set of static web pages, UI text and microcopy, Knowledge Base articles, a conversational chatbot script, white papers, a single web page, FAQs, tutorials and onboarding screens, beginner guides, articles, and squeeze pages. We can help.
If you just want a second set of eyes to look at your existing content, we can help. This can be to make it clearer, more consistent, and easier to navigate. It can also be improving the customer journey and the user experience.
And if you want to take a step back before you start, and think about the planning and design aspects, we can help with that as well. This might be identifying what your target readers need, what they’re likely to be thinking, and the best way you can persuade them.
Copywriting episodes from the Cherryleaf Podcast
- Guide to chatbots in technical communication
- The changing nature of content (on voice and tone)
- “If you’re not telling your story, someone else will do it for you” (Social Media and technical communication)
- Towards an Agile authoring methodology (white paper commissioned by Adobe)
- Can we quit QWERTY?, for Communicator journal.
Need copy written for you? Contact us
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