Concise writing that creates a delightful customer journey
The User eXperience (UX) content Cherryleaf creates can improve the user experience for your customers and prospects. It can:
- Help users achieve their goals.
- Make the product feel more human – It can be more empathetic to the users’ thought processes and emotions.
- Be accessible to all types of users. Everyone can have a great user experience.
- Be designed for localisation – work across linguistic and cultural boundaries.
- Help users to navigate the product.
- Reduce confusion caused by too many choices and information overload
It can help your businesses achieve its goals, too. Good UX copy can mean users follow your calls to action, abandon the application less often, make fewer calls to support, and advocate your product to others more times than they would otherwise.
What is UX Writing?
According to Google:
“UX Writers advocate for Google design and help shape product experiences by crafting copy that helps users complete the task at hand.”
It’s the practice of designing the words people see when they interact with software. This means writing UX microcopy, User Interface (UI) text and Embedded Help that places help information in the application screens. The user doesn’t need to leave the current screen to find the answer to their questions.
Like technical writing, it needs to be clear, consistent, accurate, credible, concrete (have the right type of examples) and trustworthy. Like copywriting, it needs to be engaging, contextually aware, and empathetic to the reader. It also needs to be useful and usable. It’s about designing the conversation between a product and its user.
This must all be achieved within the space constraints of the device.
The benefits of UX Writing
Words are often the best place to start when planning and designing your User Interface. They play a key role in the usability of a product. They’re often the most human part of the product, too. That’s because they are the main way your product speaks to the user, answers their questions, and gives them feedback. Users want a solution that understands them – what they want, the problem they have, and how the product will solve it.
This means if you think about the copy at the start of your project, and get them right, you’re more likely to create more a usable UI that users love.
Our UX microcopy writing services
Our team has a background in user experience design, copywriting and technical communication. This means they can write content that connects with people. They have an eye for detail and an understanding of the overall user experience. We love creating content that actually helps people.
You can use Cherryleaf to create: microscopy, chatbot text, voice scripts, embedded Help, UI/UX copy, app UI text, text overlays, User Interface text), and onboarding screens. We can also work with you to develop content style guides, content and messaging strategies, a controlled language and vocabulary, best practices and processes.
Don’t worry if you don’t have the time or skills to do it in-house. We’ll create and write these for you, simply and efficiently, and within an agreed schedule and budget. This means you’ll keep your software project and costs on track.
Need help in developing your content? Cherryleaf can help. Use our project services contact form to tell us more.