We recorded the reactions of members of the public using various samples of instructions and user guides, and edited it into an advert for Cherryleaf. You can take a sneak peek of it below:
Fraser Hay is a business growth expert, with whom, from time to time, we have a chat. After each conversation, we come away with a better focus for Cherryleaf’s marketing efforts. During our most recent discussion, Fraser said we weren’t focusing enough on the pain our prospective clients may have. Sometimes, we forget to talk about that, and blather… Read more »
Going to the Goodwood Festival of Speed this Friday? If you fancy meeting Cherryleaf there (specifically, our Head of Cherryleaf Training, Ginny Critcher) let us know.
Prospects, “the UK’s official graduate careers website”, has published a case study on being a Technical Author. It’s actually a case study on someone at Cherryleaf, outlining how they became a Technical Author and the things they enjoy about the job. Life as a Technical Author – a case study
Cherryleaf got a mention in The Independent newspaper this week, when it published an article called iPad: Manual not included. The iPad doesn’t come with instructions – and it’s not the only gadget to do so. Are we losing our curiosity about how technology works?