“Bad information is Marketing’s fault problem. Good information is Tech Comms’ specialty. Let’s do the maths.”

The quotation in the title is from Roger Hart’s presentation at last week’s TCUK14 conference. Roger is a product marketing manager who spent a few years as a Technical Author. In his presentation, Collateral damage: do marketing and tech comms have to fight when users get informed?, he explained some of the most powerful marketing content today is… Read more »

Our process for creating elearning videos

I will be talking at the Technical Communications UK 2014 conference (TCUK14) next month about creating videos for technical communication and elearning videos. It covers how to embed video in a course. The delegates see, in each recorded module, a video of the trainer on the right of the screen, with the slides, application walkthroughs… Read more »

MadWorld 14 – See you in San Diego

We’re very pleased to say Cherryleaf’s Ellis Pratt has been asked to speak at the MadWorld 2014 conference. Presenting at MadWorld 2013 was great fun, and it looks like MadCap Software is putting together another great event. Ellis will be doing three presentations: DITA for Dummies Do presentations on DITA send you to sleep? Do… Read more »

MadWorld 2013 conference review – Day 2

MadCap Software hosted their first ever conference, MadWorld 2013, last week, which I attended as an invited speaker. Here are my initial thoughts and reflections on the second day.

MadWorld 2013 conference review – Day 1

MadCap Software hosted their first ever conference, MadWorld 2013, last week, which I attended as an invited speaker. Here are my initial thoughts and reflections on the first day of the event.