Last week, I spoke at, and attended, Madworld 2016, the conference hosted by MadCap Software for its users. It’s the most rewarding and enjoyable of all the conferences on technical communication that I attend. Here is a summary of what I saw and heard on the first day.
Tag: conference
Customers as advocates
I attended the Customers as Advocates conference yesterday, at the invitation of the hosts Strand Writing and Design. Strand is a copywriting company, and their conference focused on the challenges of creating relationships with customers that will lead onto them providing customer references and case studies. Although the conference was focused on case studies and advocacy,… Read more »
“Bad information is Marketing’s fault problem. Good information is Tech Comms’ specialty. Let’s do the maths.”
The quotation in the title is from Roger Hart’s presentation at last week’s TCUK14 conference. Roger is a product marketing manager who spent a few years as a Technical Author. In his presentation, Collateral damage: do marketing and tech comms have to fight when users get informed?, he explained some of the most powerful marketing content today is… Read more »
Our process for creating elearning videos
I will be talking at the Technical Communications UK 2014 conference (TCUK14) next month about creating videos for technical communication and elearning videos. It covers how to embed video in a course. The delegates see, in each recorded module, a video of the trainer on the right of the screen, with the slides, application walkthroughs… Read more »
MadWorld 14 – See you in San Diego
We’re very pleased to say Cherryleaf’s Ellis Pratt has been asked to speak at the MadWorld 2014 conference. Presenting at MadWorld 2013 was great fun, and it looks like MadCap Software is putting together another great event. Ellis will be doing three presentations: DITA for Dummies Do presentations on DITA send you to sleep? Do… Read more »