Free email mini course on content strategy

When you sign up for our free mini email course on content strategy, you’ll receive 14 emails, delivered one per day, outlining the key steps for defining your content strategy. Free email course on content strategy

The DITA XML authoring barrier for non-Technical Authors

One of the challenges for organisations moving to a new content management system for their user documentation is selecting an authoring tool that is: powerful enough, and can be used by non-Technical Authors as well as the professional Technical Authors. Many organisations want staff, such as developers, to be able to add content to the… Read more »

Content doesn’t matter? Don’t tell Coca Cola!

If you’re not sure the value of content and writing, take a look at this video from Coca Cola. Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company describes the challenge of content creation to Coca Cola and why it is so important to them. The terminology Jonathan uses in the… Read more »

Book review:”The Content Pool”

I was sent a review copy of Alan J. Porter’s latest book, The Content Pool: Leveraging your company’s largest hidden asset. It’s a well written book that’s ideal for anyone who is uncomfortable about the way their organisation creates and manages its written content, as well as anyone who simply wants to manage their content in… Read more »