My first job out of college was in financial auditing, and I’ve often found the time I spent learning the ways of the accountant useful in understanding business fundamentals. So how does User Assistance (user documentation) appear through the prism of accountancy? Is it an asset? Assets are things you buy that have a value… Read more »
Tag: content strategy
The Economics of Content Strategy
One of the recurring themes at recent conferences on technical communication has been content strategy. You see speakers commenting that writing skills are valued less, and so Technical Communicators should look to become more strategic and managerial. In this context, content strategy is a focus on improving efficiency and productivity of content creation, management and… Read more »
When will the Technical Author become the Customer Engagement Manager?
Rahal Baillie posted on Twitter a link to an article which, in passing, made reference to “Customer Engagement Management“. Julie Hunt described it as: The activity of monitoring of brand and customer conversations on corporate websites, as well as bi-directional communication extensions to external social sites. In essence, it’s about creating and managing content that… Read more »