Mike Atherton, Lead Instructor at General Assembly London, tweeted a link to a 2011interview with Ted Nelson on the future of text, document abstraction and transclusion. Ted Nelson is one of the pioneers of information technology. He has been credited as being the first person to use the words hypertext and hypermedia (although he denies this), transclusion and… Read more »
Tag: content strategy
MadCap Software has asked me to present, as a webinar, one of my conference presentations from the MadWorld 2014 conference – Bust a Move: From Technical Communication to Content Strategy. In this webinar, we’ll look at how technical communicators can get more involved in corporate content strategy. We’ll look at why they might want to do… Read more »
Once again, I enjoyed immensely Madcap Software’s MadWorld conference in San Diego. This was Madcap’s second annual conference, building on the success of MadWorld 2013.
One of the main benefits from single sourcing is the ability to reuse existing content. Different departments can avoid duplicating work, which means they can save time and money. Unfortunately, it can be difficult to quantify these savings before you move to an authoring or content management system that enables you to single source. Analysing… Read more »
At this week’s London Agile Content Meetup, Lana Gibson of the Government Digital Service (GDS) outlined how they use Google Analytics extensively to check and improve the user journey on the GOV.UK website. She said GDS treats this analytical data as the voice of their users – with GDS needing to interpret it and provide… Read more »