Cherryleaf’s Ellis Pratt was interviewed recently for an article for AccountingWeb called Don’t be a boring accountant: Lessons from a technical author. The article has been published today. It explores what accountants can learn from Technical Authors in how to avoid being seen as boring, whilst still maintaining their credibility. The full article is available… Read more »
Tag: content strategy
The importance of content in maximising the value of your business
According to business strategist Dr Alan Rae, it has been calculated that only 15% of the value of a company appears in the balance sheet. The rest is intangible value, which lies in four main areas: Knowledge in people’s heads – skills and tacit knowledge. Formal intellectual property rights – copyrights, patents, trademarks, brand equity etc…. Read more »
How much content can you actually re-use when you move to single sourcing?
One of the challenges when considering moving to a single sourcing authoring environment, such as DITA, is determining the Return on Investment. This often boils down to a key question: how much content can you actually re-use? Organisations typically attempt to answer this question in a number of ways: Conducting a semi-manual information audit of the… Read more »
Is there a difference between a Content Strategist and a Technical Author?
What’s in a name – at this week’s Content Strategy Meetup, which unfortunately I missed due to illness, a number of the attendees and speakers came from the technical communications community. They were Technical Authors/Documentation Managers or had a background as a Technical Author. So are Technical Authors and Content Strategists one and the same… Read more »
Free email mini course on content strategy
When you sign up for our free mini email course on content strategy, you’ll receive 14 emails, delivered one per day, outlining the key steps for defining your content strategy. Free email course on content strategy