I spoke at the Congility (=”content agility”) conference, earlier in the week. It was a well run and interesting conference. Here are my post-conference reflections.
Tag: content strategy
Proving your technical content is the most important content on your website
In yesterday’s post, How technical content on the Web is turning traditional marketing strategy on its head, we discussed the importance of technical content to today’s marketing funnel. You might be thinking, show me more evidence.
How technical content on the Web is turning traditional marketing strategy on its head
Kathy Sierra famously summed up most marketing departments’ approach to content in this slide: To paraphrase her, the website and brochure are a thing of beauty, while the user manual is a thing of boredom. Today, the way people use the Internet means this approach to marketing needs to change
Why your Web content is like Doctor Who
Doctor Who is a popular British TV science fiction series that is celebrating its 50th anniversary later this year. So why is it like your Web content? Let us explain. Regeneration is a part of life One of the reasons why Doctor Who has managed to be popular for so long is due to the… Read more »
Does relationship marketing mean you also need relationship content?
Last night I saw presentations at the Content Strategy London Meetup from Rob Hinchcliffe (a community strategist), and Sara Treewater (Content project lead for Citi Private Bank’s Web and Mobile team) in which they both mentioned relationship marketing and how it was influencing content strategy. If your marketing and sales strategy focuses on developing a… Read more »