A technical communicator’s lot is usually to create content for helping users, and, if they are lucky, do some user testing of it in order to make future improvements. It is not that common for them to be able to look at the bigger picture and think about how the user gets to that information… Read more »
Tag: customer experience
Customers as advocates
I attended the Customers as Advocates conference yesterday, at the invitation of the hosts Strand Writing and Design. Strand is a copywriting company, and their conference focused on the challenges of creating relationships with customers that will lead onto them providing customer references and case studies. Although the conference was focused on case studies and advocacy,… Read more »