Podcast 65: Making ReadMe files more engaging, with Shwetha Madhan of VMWare

Shwetha Madhan works as an Information Developer for VMware, in Atlanta Georgia. She recently worked on a new approach to the release notes for the Workspace ONE product, where VMWare effectively turned them into a powerful marketing tool. They achieved a 7-fold increase in their click through rates (CTRs) by implementing a new tone of voice and engagement… Read more »