Slightly off topic: 5 steps to seducing someone with chocolate

Fraser Hay is a business growth expert, with whom, from time to time, we have a chat. After each conversation, we come away with a better focus for Cherryleaf’s marketing efforts. During our most recent discussion, Fraser said we weren’t focusing enough on the pain our prospective clients may have. Sometimes, we forget to talk about that, and blather… Read more »

One key lesson every Compliance department can learn from Dyson vacuum cleaners

Some industry sectors, such as finance, often require strict adherence to specific policies and procedures. Compliance departments have to ensure these are kept up to date and accessible, from both a legal and industry perspective. The problem is that governance can be expensive, really expensive. Unfortunately, the volume of written content continues to explode, and… Read more »

Technical writing company creates single source cost reduction calculator

We’ve added a further simple online calculator to the Cherryleaf Web site. This one is for calculating the potential savings in support costs derived from a single sourcing content management system. See our Single Source Cost Reduction Calculator page. We’re also developing a more comprehensive spreadsheet to help you measure the value of documentation. Contact… Read more »

UK Technical Authors reveal 5 business benefits of Web-based Help

Having your online Help published on the Web could do wonders to your business. Here are five business benefits: 1. Marketing SEO benefits The search engines love the type of information-rich content that online Help contains (more information), because the content is valuable and other Web sites link to it. The result is these pages… Read more »

Support call cost reduction calculator

We’ve added a simple online calculator to the Cherryleaf Web site for calculating the potential savings in support costs derived from having online Help. See our Support call cost reduction calculator page. We’re also developing a more comprehensive spreadsheet to help you measure the value of documentation. Contact us if you would like a copy.