Shwetha Madhan works as an Information Developer for VMware, in Atlanta Georgia. She recently worked on a new approach to the release notes for the Workspace ONE product, where VMWare effectively turned them into a powerful marketing tool. They achieved a 7-fold increase in their click through rates (CTRs) by implementing a new tone of voice and engagement… Read more »
Tag: Technical Communication
We’ve just uploaded a video on “How you could make your Help topics appear at the top of the Search Engines”. It’s about Schema.org/HowTo, which Google is promoting as the way to get instructional content to appear in the snippets box. There is a longer version of this video in Cherryleaf’s Advanced Technical Writing… Read more »
In this episode of the Cherryleaf Podcast, We look back on the presentations at The Evolution of TC 2019 conference. This was held in Sofia, Bulgaria.
In this episode of the Cherryleaf Podcast, we look at Google’s announcement to support and promote rich, how-to structured data in Google Search and the Google Assistant. Transcript Hello and welcome to the latest episode of the Cherryleaf Podcast. In this episode we’re going to look at a recent announcement by Google (it was also on the Google Blog). We’ll provide a link… Read more »
“Today we are announcing support for FAQ and How-to structured data on Google Search and the Google Assistant, including new reports in Search Console to monitor how your site is performing.” https://webmasters.googleblog.com/2019/05/new-in-structured-data-faq-and-how-to.html https://developers.google.com/search/docs/data-types/how-to https://schema.org/HowTo It will be interesting how this will/can co-exist with DITA.