Pepsi is pioneering the use of new technology that embeds video adverts in printed magazines. According to the Financial Times, the video starts when the reader turns to the appropriate page. See CBS and Pepsi bring video ads to printed page and CBS to run video ad in magazine this fall If it could be… Read more »
Tag: Technical Documentation
We were sent a review copy of Anne Gentle’s book , Conversation and Community: The Social Web for Documentation (www.xmlpress.net). Anne has been a pioneer in developing technical documentation that includes Web 2.0 concepts, so I read it with great interest. It’s a book that provides practical advice on how to add user generated content… Read more »
I was talking to a Documentation Manager earlier in the week, who was telling me she had a new boss – a VP of Marketing. She was having to work for someone who didn’t see the value in user documentation, and she was finding it difficult fighting her corner. The challenge she faces is understanding the… Read more »
We wrote recently about the Attention Economy and the challenges faced by technical publications departments. So what about other business sectors that are facing similar problems – can we learn from them? Andrew Savikas has been looking at some of the ways in which the Publishing industry, aspiring young musicians and celebrity chefs have been… Read more »
Trust is the new critical currency in the connected age.” This is a Twitter post by Scott Berg, Director of HP Global Digital Strategy. Assuming technical communicators produce highly trustworthy material, is their content becoming more valuable?