According to Hyundai USA There’s nothing worse than buying a new luxury car only to sit down and have to learn about it through a boring owner’s manual. Thankfully, every Equus comes with a 16GB WiFi Apple iPad, and instead of the boring owner’s manual, the Equus Owner’s Experience app teaches you everything you need… Read more »
Tag: trends
Where does your Help sit on the technology adoption curve?
The technology adoption lifecycle model is a popular model for describing how products rise and fall in popularity over time. Many organisations use it to help them plan their position in the marketplace, as few can spread themselves successfully across the whole of the market. If we look at the technology adoption curve for the… Read more »
The User Manual 2.$
Here is an interesting interview between Robert Scoble and Aaron Fulkerson of Midtouch on how MindTouch’s technical communication software is changing how people work together at big companies. “We started seeing more and more of our customers—Intuit and Microsoft, Intel and Autodesk and Mozilla – launching these documentation communities where they have a body of… Read more »
The wonderful, horrible life of User Generated Content
User Generated Content (UGC), that is user documentation written by users, is growing trend in the world of technical communication. However, although there are enormous benefits from UGC, we’ve found it can lead users to miss professionally written user documentation. The consequence of this can be that users search and navigate down blind allies in a… Read more »
The Economics of Content Strategy
One of the recurring themes at recent conferences on technical communication has been content strategy. You see speakers commenting that writing skills are valued less, and so Technical Communicators should look to become more strategic and managerial. In this context, content strategy is a focus on improving efficiency and productivity of content creation, management and… Read more »