Cherryleaf announces a new alternative to offshoring technical documentation

Cherryleaf is, on this special day, pleased to announce a new service for customers considering offshoring or nearshoring their technical documentation requirements. From our new state-of-the-art offices at Mudeford Sands (see below), you now have a new way of obtaining resource for your projects. It’s known as “sea-shoring”. Once you disembark from the land train,… Read more »

Presentation: The future for technical writing – learning from other professions

Ellis Pratt, Sales and Marketing Director at Cherryleaf, has been invited to speak at the ISTC Cambridge area group’s meeting at 7pm on Monday 26th April. The presentation is called: “The future for technical writing – learning from other professions”. We’ll look at what the future may hold for technical communicators, and whether we can learn lessons… Read more »

Video on the future of publishing

Penguin has released a very clever presentation on the future of publishing. Make sure you watch it all, as it shows the future can be viewed both positively and negatively. It is based on an Argentinian political advertisement called “The truth”.

Help in the clouds

Earlier this week, Google announced the launch of the Google Apps Marketplace, promising a one-stop shop for Web-based applications. Organisations will be able to build their individual suite of Web-based applications that integrate with Google’s own applications (for example, its word-processor and email applications). The idea is that you’ll have “best of breed” applications from a range of suppliers, rather than… Read more »

Turning technical documentation into an emotional experience (for the customer)

One of the most recent trends organisations are starting to look at is creating a “customer experience strategy”. “Customer Experience Management” is management-speak for generating customer advocacy, brand loyalty and an emotional attachment to a product or company. With so many people describing their experiences as customers via Social Web sites, Blogs and other media, it’s becoming increasingly important to ensure customers have… Read more »