Software companies are not selling boxes anymore

Wistia’s Chris Savage has written an article on how the company focuses on articulating its company vision to differentiate itself in a competitive marketplace. In the article, he states: “To buy software back in the day, you’d go to the store, buy a box, and bring it home. Inside of the box would be a shiny CD,… Read more »

The decline of the gerund in technical documentation?

Louise Downe, who works at the UK’s Government Digital Service, wrote a blog post (Good services are verbs, bad services are nouns), where she stated: “After several rounds of user testing, the Home Office changed the name of ‘Immigration Health Surcharge’ to ‘check if you need to pay towards your health care in the UK’ –… Read more »

Trends in technical communication – the funny airline safety video

The airline safety video is about actions that could save your life, but it can be very dull and mundane if you’ve flown more than once. So airlines are using the third aspect in good design – emotion – to engage with their audience. The latest video to follow this trend is from Delta Airlines: https://www.youtube.com/watch?t=346&v=Vttuonfu2BM… Read more »

Atlassian no longer lets users comment on its documentation – good or bad news?

Last week, Atlassian sent out this message on Twitter: We’re changing our documentation platform, including closing comments. Read more and learn why http://t.co/PjZVCV1Vze — Atlassian (@Atlassian) April 14, 2015 This was a surprise, as Atlassian has been a strong advocate for having user comments appended to user documentation. Sarah Maddox, when she was working at… Read more »

Webinar recording of the changing nature of technical content

STC France-TCeurope has published a recording of Ellis’ webinar presentation on the changing nature of technical content. The presentation lasted 50 minutes, followed by 10 minutes of questions and answers: Webinar recording of the changing nature of technical content