Introducing the Head Up Display. Say hello to the future of the menu

The Ubuntu operating system is to replace its application menus with a  “head-up display” (HUD) box. According to Mark Shuttleworth, Lead design and product strategy person at the company behind Ubuntu: We can search through everything we know about the menu, including descriptive help text, so pretty soon you will be able to find a… Read more »

London’s “boris bikes” lack a certain something

I decided to try out London’s Barclays Cycle Hire, known colloqually as “Boris bikes”, yesterday. There are 6,000 bicycles distributed across central London that you can hire on an ad-hoc basis. While the scheme is a great concept, for the casual user it lacks something – information on using the bikes! Where user information is… Read more »

Is a nudge enough to change user behaviour?

In 2010, the UK government set up a “nudge unit” to look at ways the public could be persuaded – “nudged” – into making better choices for themselves without force or regulation. This should be of interest to software designers and Technical Authors, because perhaps the same techniques could be used in the field of… Read more »

Help in your line of sight

In an article called “The Future of Advertising will be Integrated“, Mark Suster argues readers’ attention is focussed on text and not the banners around it. This “banner blindness” is leading advertisers to move their messages to “the stream”. An example of this is Twitter’s promoted tweets service, where advertisers can pay for a tweet… Read more »