We recorded the reactions of members of the public using various samples of instructions and user guides, and edited it into an advert for Cherryleaf. You can take a sneak peek of it below:
Here is a scan, in actual size, of two pages from a user guide that came with a speaker we purchased this week: Less isn’t always more, particularly when it comes to the size of the typeface.
Ellis Pratt, Sales and Marketing Director at Cherryleaf, will be speaking at this year’s Technical Communication UK conference on “Documentation as an emotional experience for the user”. Many organisations are starting to look at creating a ‘customer experience strategy’. This is management-speak for generating customer advocacy, brand loyalty and an emotional attachment to a product or company…. Read more »
Having your online Help published on the Web could do wonders to your business. Here are five business benefits: 1. Marketing SEO benefits The search engines love the type of information-rich content that online Help contains (more information), because the content is valuable and other Web sites link to it. The result is these pages… Read more »
Are we seeing a new generation growing up who are shying away from telephone-based support in favour of text-based support? This is one conclusion we can draw from a New York Times article last week on teenagers (whom it called “Digital Natives”) and technology. It reported on research from the Pew Research Center that indicated: Children… Read more »