Having your online Help published on the Web could do wonders to your business. Here are five business benefits: 1. Marketing SEO benefits The search engines love the type of information-rich content that online Help contains (more information), because the content is valuable and other Web sites link to it. The result is these pages… Read more »
Tag: usability
“Digital Natives” and the end of traditional hotline support
Are we seeing a new generation growing up who are shying away from telephone-based support in favour of text-based support? This is one conclusion we can draw from a New York Times article last week on teenagers (whom it called “Digital Natives”) and technology. It reported on research from the Pew Research Center that indicated: Children… Read more »
Getting the balance right between hotline support and user documentation
Many organisations find it hard to know how much time, money and effort to put into supporting their users. There’s a competition, of sorts, between the Technical Support and Technical Publications departments over how much budget they should receive. In some organisations, these departments are also competing, in a way, with content generated by users… Read more »
Can the experience of paper be replicated on a screen?
A number of organisations are experimenting with how the experience of reading a paper book or a magazine can be replicated when they are displayed on a screen: Science writer Eli Kintisch has created a Flash-based guide on using technology to deal with the effects of climate change, in the style of an airplane safety instruction card. Marvel Comics has… Read more »
The business case for SaaS (Software as a Service)
Intellect’s SaaS group has published recently a paper called “The business case for Software as a Service“. The paper lays out the technical and cost benefits of SaaS, together with checklists covering selection criteria, legal considerations and comparisons of SaaS applications to traditional in-house systems. Cherryleaf made some minor contributions to this paper – so minor we… Read more »