Content Design and Content Strategy training course

Cherryleaf’s content design and strategy course provides an introduction to the basics of developing a content strategy.

content strategy elearning course screen


Delegates’ comments

I will certainly use this in my organisation. It’ll enable me to discuss content strategy knowledgeably.

AB Content Design and Strategy Training Online Course 1 March , 2017

I found this training very useful and enjoyable too. I took the course on Friday and this week am putting into action the suggested tasks from the course, just thought you would find this useful to know.

D.D. Content Design and Strategy Training Online Course 1 March , 2017


About the course

Cherryleaf’s online self-study elearning course in content strategy provides an introduction to the basics of developing a content strategy.

The course modules are delivered via the Web in small, manageable modules. The ten learning modules contain videos of the trainer with supporting imagery, which you can complete at your own pace. The course includes exercises and model answers for the delegates to complete and review.

The course will take delegates approximately 1 day to complete.

Course outline

  • Introduction
  • Module 1 – Why does my business need to look at content strategically?
  • Module 2 – What do we mean by content strategy?
  • Module 3 – Meeting business goals through content
  • Module 4 – Discovering what exists
    • Content inventories
  • Module 5 – Evaluating what exists
    • Content audits
    • Workflow analysis
    • Audience analysis
  • Module 6 – Developing a strategy
    • The Five S model
  • Module 7 – Implementing a strategy and systems
  • Module 8 – Creating and publishing content
  • Module 9 – Governance and maintenance
    • Managing new content
    • Maintenance
    • Governance

Parts of the course are structured around Lean methodologies and techniques, in order to give you a framework for managing and sustaining change.

As the course is a one day introduction to content strategy, we do not look at which particular CMS or authoring tool to select.

Content strategy and its implementation is a big topic. You may need to supplement this course with training in usability testing, writing techniques, creating taxonomies and ontologies, CSS, Social Media strategies, SEO, creating XML schemas or creating templates.


Cost of course

The cost is £36 per delegate (ex VAT)/month.

You can also pay in US$ or EUROS.

No VAT is charged to people outside of the EU.

You can stop when you want, and the subscription will finish at the end of that month. You will be able to cancel any future payments if you submit your request using the “Cancel your subscription” link in your accounts page prior to your next scheduled payment date.


This course is part of WriteLessons

WriteLessons, from Cherryleaf, provides you with access to a range of courses in technical communication. When you subscribe to this course, you also have access to all the other WriteLessons courses.

Subscribe to WriteLessons from Cherryleaf


Professional certification as a technical communicator

certified member logoCherryleaf’s training courses can help you become a Junior, Certified Member or Certified Fellow of the Institute of Scientific and Technical Communicators (ISTC). The ISTC is the national professional body for technical communicators in the UK. It has members around the world.

Junior Members, Members and Fellows are certified by the ISTC through a vetting process, with Members and Fellows entitled to use the initials MISTC or FISTC after their names.

All ISTC members have a responsibility to maintain their professional competence through Continuing Professional Development (CPD). Cherryleaf’s courses can help demonstrate you are extending and updating your skills.


contact cherryleafUse our training services contact form to tell us more.

If you can’t see the course you want, we may still be able to meet your needs.