We’ve been invited to speak at UA Europe 2011, which is being held in Brighton on 16th-17th June. Ellis Pratt will be speaking on: You win! Getting users to RTFM using techniques from games. It’s claimed that games are a powerful way of affecting user behaviour, so can we apply game theory to the provision… Read more »
Tag: online help conference
Affective Assistance – Highlights from TCUK 2010 presentation
This video contains edited highlights from Ellis’ presentation at the TCUK 2010 conference on Affective Assistance, which was called “documentation as an emotional experience for the user”. We’re developing a workshop on Affective Assistance – contact us if you’d like to know more.
Ellis to speak about documentation as an emotional experience at TCUK 2010
Ellis Pratt, Sales and Marketing Director at Cherryleaf, will be speaking at this year’s Technical Communication UK conference on “Documentation as an emotional experience for the user”. Many organisations are starting to look at creating a ‘customer experience strategy’. This is management-speak for generating customer advocacy, brand loyalty and an emotional attachment to a product or company…. Read more »
UK Technical Authors reveal 5 business benefits of Web-based Help
Having your online Help published on the Web could do wonders to your business. Here are five business benefits: 1. Marketing SEO benefits The search engines love the type of information-rich content that online Help contains (more information), because the content is valuable and other Web sites link to it. The result is these pages… Read more »
Workshop on on career development – an approach and key skills
I’ve been asked to present a workshop at the STC TransAlpine Conference on “career development – an approach and key skills”. This will be held on 8th June in Vienna. I’m a late replacement for a speaker who has unfortunately been taken ill. We’ll look at: Future trends in technical communication – where’s it all heading… Read more »