We fix the documentation so your users don’t get stuck and your support team doesn’t get overloaded

Software documentation and help writing services that give users the confidence to solve problems without raising a ticket

Your users can’t find answers. So they raise a ticket, send an email, or simply give up.

Your support team answers the same questions, week after week, because the documentation doesn’t.

Meanwhile, every prospect who checks your help centre before buying is forming an opinion about your product.

Cherryleaf technical writing team creates user documentation, such as help centres, knowledge bases, in-app guidance, user guides, and onboarding content, that helps your users find the right answer without asking anyone.

The result is fewer support tickets, faster user onboarding, and documentation that gives prospects a reason to trust your product before they’ve spoken to sales.

Are you frustrated that your software documentation is costing you customers, overwhelming your support team, and damaging your product’s reputation?

Let our technical writing experts write the documentation for you.

The Benefits

What unclear software documentation is actually costing you

Support tickets for questions your documentation should have answered

Every “how do I…” and “why won’t it…” ticket is a sign that the documentation didn’t do its job. Each one costs your support team time and your users patience. For many software teams, 40–60% of support tickets are answerable from documentation… if the documentation is clear, current, and findable.

Users who never become productive

A user who can’t figure out your software in the first few sessions doesn’t stick around. Onboarding documentation that’s vague, incomplete, or buried in a document is a churn risk that many product teams underestimate.

Prospects who evaluate and walk away

80% of buyers review documentation before making a purchase decision (State of Docs 2025). A help centre full of stubs, outdated screenshots, or missing topics tells a prospect something about how much you care about your customers.

An AI chatbot that gives wrong answers

If you’ve deployed, or are planning to deploy, an AI support tool, the accuracy of its answers depends entirely on the quality of your documentation. Outdated, inconsistent, or poorly structured content causes AI assistants to answer confidently and incorrectly.

Protect your team’s time

Get production-ready user documentation in weeks rather than months

Writing documentation in-house can be a slow and painful business.

Your developers are pulled away from building features to explain endpoints they wrote six months ago. Your product managers and support teram are buried in support tickets.

Meanwhile, your documentation sits half-finished, outdated, or scattered across KB articles.

Protect support capacity

Reduce support tickets with clearer software documentation

With comprehensive documentation, users can self-serve instead of opening tickets.

Good documentation can cater to users with varying levels of expertise, from beginners to experts. This broadens your product or service’s appeal and usability across a diverse range of users.

Protect customer trust

High-quality documentation can build trust between your company and your users. When you provide documentation that is clear and reliable, it fosters a sense of trust and reliability in your company’s products.

Companies that invest in comprehensive documentation are often seen as more credible and reliable by the developer community.

Not sure where your documentation is failing you?

Documentation debt accumulates silently: in outdated articles, missing coverage, inconsistent guidance, and content your AI tools can’t reliably use.

Cherryleaf’s Documentation Debt Audit identifies the highest-cost problems and tells you what to fix first.

Find out more

What we create

We write and structure the documentation that sits between your product and your users:

  • Help centres and knowledge bases
    • Searchable, structured, and maintained.
    • Suitable for customer self-service and as the source for AI support tools.
  • In-app help and contextual guidance
    • Tooltips, walkthroughs, onboarding flows, and embedded help panels that answer the user’s question at the moment they need it.
  • User guides and administrator guides
    • Clear, task-focused documentation for users at every level of expertise.
  • Getting started guides and onboarding content
    • Designed to get new users to their first win as quickly as possible.
  • Release notes and update documentation
    • So users and support teams know what’s changed and what it means for them.
  • Troubleshooting and FAQ content
    • Structured for both human search and AI retrieval.

We work with your product and support teams to understand what users struggle with, what questions the Support teams often has to answ , and what topics are missing. We then write the content that addresses those gaps.

Your help content is what your AI chatbot answers from

Cherryleaf writes and structures help content that works for both audiences:

  • The human user who needs a clear, readable answer
  • The AI agent that needs content that is chunked, consistent, and accurate.

Is your documentation ready for AI retrieval?

If you’re deploying an AI support tool or internal assistant, your content quality determines your AI’s answer quality. Retrieval-Augmented Generation (RAG) is the technique that powers most AI assistants and support bots: the AI retrieves relevant content from your knowledge base, then generates an answer based on what it finds. If what it finds is outdated, contradictory, or too long to parse reliably, the answer will reflect that.

Cherryleaf’s RAG readiness audit tells you exactly what to fix, and in what order, before you go live.

Free User Documentation Planning Tools - Start With Data, Not Guesswork

Before we begin any documentation project, we want to understand what’s actually going wrong, not what anyone assumes is wrong.

We’ve built tools that help you do exactly that. Both are free for organisations considering working with Cherryleaf.

User feedback analysis agent

Paste in forum threads, support ticket text, or community posts and this tool identifies the documentation gaps users are actually complaining about. It recommends what to create or fix first.

Screenshot of the feedback analysis agent

Documentation ROI calculator

How much are poor user docs costing you in support tickets, onboarding delay, and churned users? This calculator gives you a working estimate you can take to a budget meeting.

 

Screenshot of ROI calculator

Contact us

Trusted By Companies Like Yours

We have experience of working with companies both big and small.

HCC Embedded

We see an ongoing role for Cherryleaf as consultants who can help to get better documents out of the vast material we have added to the system. Very importantly, Cherryleaf were able to rapidly respond to our issues with the system and help us understand.

Dave Hughes
HCC Embedded

Samaritans

For Samaritans volunteers, having the information available on the intranet rather than in a manual in their branches, means they can find out what they need to know at any time; the search facility and page style ensures that information can be located and read quickly and easily. For prison staff, this is the first time they will be able to see all of the Samaritans guidelines for running the Listener scheme; this will help to further develop their understanding of the scheme and will support them in facilitating the operation of the scheme in their prison. Samaritans is delighted with the result of the project.

Maria Foster
Samaritans

IO1

I worked with Cherryleaf on a project for the European Community made up of a consortium of different companies and nationalities. Their communications skills were excellent and capacity to speak both fluent technical jargon and business English are truly superb

John Fintan Galvin
IO1

MyScience

As an IT team, we had an array of support documentation for systems and services that we’d always struggled to have a consistent format, style and structure for. The course delivered by Ellis Pratt really clarified the best practices to use and answered many of the questions we had.

We were so satisfied with the service provided by Ellis that we contacted Cherryleaf to create an exemplary piece of documentation for one of our systems, with an aim to using the documentation as a template for our other services going forwards. Ginny Critcher was always punctual, polite and efficient in all her work. Where there were any doubts or suggestions, Ginny would provide insight into what the best approach would be in an eloquent and thoughtful manner.

Alan Oakden
MyScience

Red Gate Software

We recently changed our authoring tooling. Cherryleaf came and did a spot of consultation to help us choose something that fit our use cases. I’d absolutely recommend their service if you want some help picking tooling.

Roger Hart
Red Gate Software

Julian Maynard-Smith

Cherryleaf is one of the best technical authoring houses in the business, and profoundly knowledgeable, professional and approachable. Highly recommended for anyone requiring top-notch documentation or training services.

Julian Maynard-Smith

Truphone

Cherryleaf did great work for us at Truphone. They came, they listened, they worked hard, they delivered.

Mark Heath
Truphone

Opportunity Matrix

I had some basic instructions for my new online application, Opportunity Matrix™, but absolutely no idea how to turn them into a proper Help system.

The information and guidance from Cherryleaf was always top notch, so I always knew exactly where the project was, and what the (quite reasonable) budget needed to be. I shall have no hesitation in using Cherryleaf again, and in recommending them.

Andrew Horder
Opportunity Matrix

ProcessAssets

I’m very pleased with the enhancements to the Help System. You created very clear topics for some areas that I find difficult to explain. You also identified a number of ‘bugs’ with the current version that have now been fixed. This just continues to improve the product.

Bruce McNaughton
ProcessAssets

Tisane’s developer documentation – Vadim B

We’re a small SaaS B2B shop in Singapore. We had a series of projects involving technical writing with Cherryleaf.
First, we needed to pick the vendor. The industry seems to be small. The options are: bigger (biggish?) vendors, freelance writers, and boutique companies like Cherryleaf.

Freelancers may offer the best value but are difficult to find and assess, and have shifting priorities. I emailed my enquiries to 4 companies. One (a major provider with most of its staff seemingly in Nigeria) never bothered to reply. Three others, including Cherryleaf, did. Two were British, one was US-based. Cherryleaf was the smallest of the three.

Cherryleaf, represented by Ellis Pratt, is an archetypal boutique. Ellis provided a useful assessment of the situation, and suggested strategy to handle another chunk of content which I did not know what to do. Essentially, it would increase the project somewhat, but it was perfectly reasonable.

The other British vendor is a bigger company with a few branches in Europe. The representative showed up semi-prepared. He knew what we wanted but had a very rough idea how to proceed. The rate probably made sense to prospects residing in the Buckingham palace, but was a bit too high for us and too opaque.

The American vendor replied with a wall of text, obviously generated by GenAI. Some of it was flat out wrong. The sales guy showed up unprepared and started by citing their big customers with the vibe “we don’t really care for small guys like you but might deign to take your project”. Their main selling points were the big names they worked for and that they use actual developers as technical writers. Can you assess how much I will have to spend? Nah, we’ll just charge you hourly and see how it goes. “But other vendors did produce a quotation.” Oh, they did? Then let me connect you with a technical writer and we’ll see. I obviously declined. When I told them that there are more projects, I was told something to the tune of “oh but we didn’t know, we thought you were a small client”. I was offered to look at their flagship projects for Silicon Valley big names and found errors on the first couple of pages. Do learn that arrogance doesn’t sell, at least when I’m the customer.

The choice was pretty clear. We picked Cherryleaf.

So far we’ve done two projects, and the experience is more or less according to my expectations. The first project was to write several small manuals for several web applications. The second one involved overhauling all our API documentation and merging it with assorted bits and pieces everywhere.

Cherryleaf writers know what they’re doing. Again, an archetypal artisan shop. They might not have experience with every piece of tech out there (so this is up to you to follow up on). They are, however, very responsive and also fluent with the tools of the trade. (I was recommended Redocly and I can’t believe how good the platform is. Thanks again, Ellis.)

There were a couple of issues but Ellis handled them efficiently, and graciously declined to charge for these portions.

The main strength of Cherryleaf is to know how to organise the content. It all looks self-evident when you look at the result, but it’s hard to come up with it on your own. Cherryleaf also knows about the new tools like GenAI, but I personally prefer human touch. (Don’t overuse GenAI, kids, it’s bad for business.)

Cherryleaf team accumulated decades of experience, take pride in what they do, and prioritise providing value over the approach of “take the money and run”. Business does not have to be impersonal, you know? It’s humans dealing with humans, after all.

Vadim B
Tisane Labs

Three Types of Organisations We Help

Software companies

You’re constantly innovating and releasing new features, and this means your team is focused on development. You want to ensure your customers can quickly understand and use your software, reducing the need for support and enhancing user satisfaction.

This means you need comprehensive online help systems and knowledge bases that enhance user experience and reduce support costs. Documentation that is designed to help your users make the most of your software, ensuring they have the information they need at their fingertips.

Organisations developing in-house software

Developing in-house software often means dealing with unique systems and processes that are only understood by a select few within your organisation. Proper documentation is essential to ensure that knowledge is retained and shared across teams.

Without thorough documentation, your organisation risks operational bottlenecks, inefficiencies, and a steep learning curve for new employees.

Our services help you safeguard institutional knowledge, streamline onboarding, and ensure that your teams can use your software effectively, no matter their technical expertise.

Financial services and Fintech companies

In the financial sector, accuracy, security, and compliance are paramount. Your documentation must be precise, clear, and compliant with regulations to avoid costly mistakes and penalties.

We translate complex financial information into easy-to-understand documentation that meets the users’ needs and regulatory standards. Our user guides and knowledge bases help your employees and clients navigate your services confidently, ensuring compliance and reducing the risk of errors.

Writing documentation for AI applications and services

Cherryleaf has worked for a number of leading AI developers to produce documentation for their products. We combine deep technical understanding with clear communication to deliver:

  • User guides that help your customers navigate AI features confidently, with real-world examples and step-by-step instructions
  • Internal documentation that describes the functionality and configuration options
  • Administrator documentation that streamlines deployment and management of AI systems
  • Developer documentation that accelerates API integration and custom implementations

We translate intricate AI concepts to ensure every audience gets the information they need.

Ready to get started?

Book a free 45-minute discovery call

You can talk to us via Microsoft Teams, Zoom, GoToMeeting, or another video conferencing platform of your choice. Email us if you’d like to arrange a date and time for a video call.

We’ll ask about your product, your support volume, and your users, and tell you what documentation changes would make the most difference first.

Let us handle the heavy lifting while you focus on building a great product.

We’ll create the content for you, simply and efficiently, and within an agreed schedule and budget. This means you’ll keep your software project schedule and costs on track.

Email:

info@cherryleaf.com