About Cherryleaf – our story

map oCherryleaf is a technical writing services company.

It was formed in 2002 by four people with a passion for technical communication and learning development.


Recognition from our peers

Our staff have written articles for 

  • The Society for Technical Communication's (STC) Intercom magazine
  • The Institute of Scientific and Technical Communicator's Communicator journal
  • tekom's TCWorld magazine

We've also written books on technical communication.

We've presented webinars for Adobe, Madcap Software and the STC. We've also spoken at many conferences around the world.

We also have close links to the main software vendors. For example:

  • Adobe asked Cherryleaf to write two whitepapers on trends in technical communication.
  • Madcap Software invited us to speak at their MadWorld conferences.
  • Atlassian asked us to take part in one of their documentation sprints.

We've trained many technical communicators, too.

ISTC Business Affiliate logo

Our vision and values

Our vision and values are:

  • Content is there for a purpose. You need the right information for your audience.
  • User Assistance is changing. It’s not about dull manuals no-one reads.
  • Take a vendor-neutral view. We want to recommend the best solution for your needs.
  • Offer a range of services.  We can still help even when you want to do a lot of it yourself.

About our clients

  The people and organisations we work with include:

Software, medical equipment, IT and other technology companies that are developing new products. They need technical, user, compliance or training documentation.

Managers responsible for policies, procedures, and other compliance documents. They need clear and simple instructions and advice that works.

HR Professionals who need to recruit a technical communicator. The job titles can be Technical Author, Technical Writer, and Documentation Manager.

Professional technical communicators. They want to improve their skills, or they need a technical communicator to work with them.

 People starting their careers as a technical communicator. They want to improve their skills.

 Developers wanting to improve their writing skills. If they don’t know how to write well, the final product can suffer.

  client logos

Documentation examples

See: Cherryleaf – Examples

What’s in a name?

Cherryleaf logo




There’s no exciting story how we came up with Cherryleaf’s name. We share our name with a former naval ship, an Indian restaurant in Essex, and a small coffee shop in Norwich.

The logo is the silhouette of a cherry on a leaf. It was created by Dominic Negus Design Consultants.

Working with EU27 countries

We have plans in place to set up a sister company in an EU27 country. This means we will still be able to work for organisations in countries that are in the European Union.

Our owners

Photo of Ellis

Ellis Pratt

Ellis is a Consulting Technical Communicator and Director at Cherryleaf. He has been working in technical communication since the early 1990s.

He has a degree in Business Studies. He is also:

  • Member of the Institute of Scientific and Technical Communicators
  • Associate of the Institution of Engineering and Technology
  • Affiliate of the Institution of Mechanical Engineers
  • An ISTC Management Council member

He is a regular conference speaker on technical communication topics.

See also:

Ginny Critcher

Ginny Critcher

Ginny has a background as a skilled trainer and information designer.  She has over twenty years experience in teaching and training throughout the world. Ginny has extensive project management skills. She also has considerable experience using the main technical authoring tools.

Ginny is fluent in Spanish.

She has:

  • An MSc (in Information Systems)
  • A BA (in Spanish Studies)
  • A RSA TEFL (teaching English as a foreign language) certificate

Ginny manages the development of Cherryleaf’s training courses.

Carol Johnston MA (Cantab)

Carol Johnston, who was one of Cherryleaf’s original founders, died on 22 January 2012. Please see the eulogy on our blog.


Registered in England 4575705

VAT Number 803 2288 54

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Contact us

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contact cherryleaf

Want to discuss your situation, and explore how Cherryleaf could help you? It's easy to contact us. 

Here's the contact form.