Who we are
Technical … writing … what?
We bridge the gap between what users want to do, and the things users cannot figure out for themselves. We have technical knowledge and communication skills. We apply these, in most cases, by writing words.
Technical writing only tells part of the story, as it doesn’t cover the visual aspect of information design. You could think of our work as “content design” and “content development’. “User Assistance” is another term that’s used. The Institute of Scientific and Technical Communication uses the phrase “technical communication”, and IBM uses “Information Development’. These are more encompassing, but they can be harder for people sitting outside of the profession to understand.
What we produce for you
These days, it can misleading to think only in terms of paper manuals, online Help, or even a document itself. What we produce could appear as sentence on a dialog screen, a pop-up definition on a web page, a callout in an onboarding screen, as a subtitle to a video walkthrough, and so on.
We assist users. We help them when they get stuck. Ideally, we help them avoid getting stuck in the first place.
Contributors to books
Cherryleaf’s staff are contributors to the following books:
The Language of Technical Communication. 2016. XML Press.
Current Practices and Trends in Technical Communication. 2017. ISTC Books.
1-1 networking and free advice for software companies
We can also invite you to the Engineering Hub at the Institution of Electronics and Technology, which is next to Waterloo Bridge. This also has rooms for larger and more formal meetings. Contact us if you'd like to meet up.
Our vision and values
Our vision and values are:
- Content is there for a purpose. You need the right information for your audience.
- User Assistance is changing. It’s not about dull manuals no-one reads.
- Take a vendor-neutral view. We want to recommend the best solution for your needs.
- Offer a range of services. We can still help even when you want to do a lot of it yourself.
About our clientsThe people and organisations we work with include:
What’s in a name?
There’s no exciting story how we came up with Cherryleaf’s name. We share our name with a former naval ship, an Indian restaurant in Essex, and a small coffee shop in Norwich.
The logo is the silhouette of a cherry on a leaf. It was created by Dominic Negus Design Consultants.
Working with EU27 countries
Ellis is a Consulting Technical Communicator and Director at Cherryleaf. He has been working in technical communication since the early 1990s. He has a degree in Business Studies. He is also:
- Member of the Institute of Scientific and Technical Communicators
- Associate of the Institution of Engineering and Technology
- An ISTC Management Council member
In 2017, he was listed as one of the top 25 Content Experience influencers in the world. He is a regular conference speaker on technical communication topics.
Ginny has a background as a skilled trainer and information designer. She has over twenty years experience in teaching and training throughout the world. Ginny has extensive project management skills. She also has considerable experience using the main technical authoring tools.
Ginny is fluent in Spanish.
- An MSc (in Information Systems)
- A BA (in Spanish Studies)
- A RSA TEFL (teaching English as a foreign language) certificate
Ginny manages the development of Cherryleaf’s training courses.
The Carol Johnston Memorial Award
Registered in England 4575705
VAT Number 803 2288 54
Got a question? Want to say hello?
Want to discuss your situation, and explore how Cherryleaf can help you? You can tell us about your project, issues and goals. We’re here to help.