About Cherryleaf

Who we are

Cherryleaf is a company formed in 2002 by four people with a passion for technical communication and learning development. Today, we’re based in London’s “Silicon upon Thames” and Brighton. Our clients are based mostly around Europe (although if you are based elsewhere, we still may be able to help).

We have a combination of technical knowledge and communication skills. We apply these, in most cases, by creating written content. However, technical writing only tells part of the story.

About our clients

Product and Project Managers

They’re working in software, medical equipment, and technology companies, and they need technical reference, Help, compliance, UI/UX content, or training documentation for their products and services.

 Managers responsible for compliance

They need clear and policies, procedures and other compliance information written for their staff.

HR professionals

Who need to recruit a technical communicator or a similar role.

Developers who write user documentation

They want to improve their communication skills.

Professional technical communicators

They want training to become a better technical communicator.

People starting their careers as a technical communicator

They want to improve their skills.

What we produce for you

These days, it can misleading to think only in terms of paper manuals, online Help, or even a document itself. What we produce could appear as sentence on a dialog screen, a pop-up definition on a web page, a callout in an onboarding screen, as a subtitle to a video walkthrough, and so on.

Content as Service Design

Venn diagram

We see content as Service Design – bridging the gap between what users want to do, and the things users cannot figure out for themselves. This means the mindset of:

  • Empathy for users and for learners
    • Content is there for a purpose.
    • You need the right information for your audience.
  • Explaining in a way that users can understand
    • You can’t fit all the information users need into a UI screen
    • Create content that is useful, usable, findable, credible, accurate, concrete, and complete.
    • Use clear English.
  • Using any tool, not just documents
    • We take a vendor-neutral view. We want to recommend the best solution for your needs.
  • Offering a range of services
    • We can still help even when you want to do a lot of it yourself.

Our owners

Ellis Pratt


Ellis is a Consulting Technical Communicator and Director at Cherryleaf. He has been working in technical communication since the early 1990s. He has a degree in Business Studies. He is also:

  • Member of the Institute of Scientific and Technical Communicators
  • Associate of the Institution of Engineering and Technology
  • An ISTC Management Council member

In 2017, he was listed as one of the top 25 Content Experience influencers in the world. He is a regular conference speaker on technical communication topics.

See also:

Ginny Critcher


Ginny has a background as a skilled trainer and information designer. She has over twenty years experience in teaching and training throughout the world. Ginny has extensive project management skills. She also has considerable experience using the main technical authoring tools.

Ginny is fluent in Spanish.

She has:

  • An MSc (in Information Systems)
  • A BA (in Spanish Studies)
  • A RSA TEFL (teaching English as a foreign language) certificate

Ginny manages the development of Cherryleaf’s training courses.
See also:

Awards, Books and Memberships

ISTC Business Affiliate logo

certified member logo

wieed sussex logo

Published books

Cherryleaf’s staff are contributors to the following books:

The Language of Technical Communication book coverISTC book cover

Legal information

Registered in England 4575705

VAT Number 803 2288 54

Dealing with Brexit and working in EU27 countries

We have plans in place to set up a sister company in an EU27 country. This means we will still be able to work for organisations in countries that are in the European Union.

Carol Johnston

Carol Johnston MA (Cantab), who was one of Cherryleaf’s original founders, died on 22 January 2012. Please see the eulogy on our blog.

Contact us

contact cherryleafWant to discuss your situation, and explore how Cherryleaf can help you? You can tell us about your project, issues and goals. We’re here to help. 

Contact us