The future of brand control isn’t in advertising or social media – it’s in documentation. A recent experiment by Mateusz Makosiewicz of Ahrefs reveals the reality about how AI tools handle information on brands, and why every company needs to rethink their approach to public-facing content. The fake paperweight experiment Makosiewicz conducted a simple experiment…. Read more »
Tag: SEO
User documentation: Your secret weapon for AI-driven sales
Matthew Berman’s Big Players newsletter is always interesting for AI-related trends. In recent newsletters, he has posted about the marketing value of being recommended by a chatbot. Your competitor just got recommended by ChatGPT to 400M users last month. You weren’t even mentioned. Welcome to AI SEO warfare. So what does that look like through… Read more »
Podcast 128. Optimising technical documentation for Search Engines
Our latest episode of the Cherryleaf Podcast looks at optimising technical documentation for Search Engines. Links: Podcast 62 Looking back on the presentations at The Evolution of TC 2019 conference 99 Percent Invisible: Search and ye might find Transcript This is the Cherryleaf Podcast. Hello and welcome. To the podcast. My name is Ellis Pratt…. Read more »
Podcast 60: Google adds rich results support for how-to content
In this episode of the Cherryleaf Podcast, we look at Google’s announcement to support and promote rich, how-to structured data in Google Search and the Google Assistant. Transcript Hello and welcome to the latest episode of the Cherryleaf Podcast. In this episode we’re going to look at a recent announcement by Google (it was also on the Google Blog). We’ll provide a link… Read more »
So you want to publish your user manuals on the Web, but don’t want everyone to see them
We often hear from Technical Authors who say they (or their bosses) have concerns about publishing their user guides on the Web. They are worried their competitors might read them, the manuals might stop a prospect from buying the product, or that a client might not buy a support contract. On the other hand, there are… Read more »