Podcast 60: Google adds rich results support for how-to content

In this episode of the Cherryleaf Podcast, we look at Google’s announcement to support and promote rich, how-to structured data in Google Search and the Google Assistant. Transcript Hello and welcome to the latest episode of the Cherryleaf Podcast. In this episode we’re going to look at a recent announcement by Google (it was also on the Google Blog). We’ll provide a link… Read more »

How Microsoft and Oracle are using online Help to improve their SEO

The UAEurope 2011 conference last week comprised many great presentations and a lot of useful information. One interesting piece of news was that both Microsoft and Oracle have been including their online Help content (and other forms of User Assistance) as part of their SEO strategy. By publishing the Help on the Web and optimising… Read more »

Google +1 and what it means to your website

You may notice we’ve added a Google +1 button to our blog (It’s on the left above “Recent Posts”) According to Google’s Matt Cutts, Google’s +1 button is going to be a ranking signal. In other words, it will be used by Google as one way to assess which sites should appear at the top… Read more »

UK Technical Authors reveal 5 business benefits of Web-based Help

Having your online Help published on the Web could do wonders to your business. Here are five business benefits: 1. Marketing SEO benefits The search engines love the type of information-rich content that online Help contains (more information), because the content is valuable and other Web sites link to it. The result is these pages… Read more »

3 questions to ask when creating Web-based user documentation

If Web-based user documentation can improve a company’s Web site ranking, then it makes sense for technical writers to take advantage of this fact. So if you’re writing Web-based user documentation, how willing are you to change your writing style for Search Engine Optimisation (SEO) considerations? Would you decline – arguing for the purity of… Read more »