If Web-based user documentation can improve a company’s Web site ranking, then it makes sense for technical writers to take advantage of this fact. So if you’re writing Web-based user documentation, how willing are you to change your writing style for Search Engine Optimisation (SEO) considerations? Would you decline – arguing for the purity of… Read more »
Tag: SEO
Using Web Analytics in Technical Documentation: interview with an expert
This is a 10 minute extract from a 45 minute interview we carried out with Dr Chris Bose, a Web Analytics expert, on the topic of using Web Analytics in technical documentation. It’s also a test of another way to publish a screencast – as a MP4 video. This format means the interview can be embedded into this blog. Please note,… Read more »
So you want to publish your user manuals on the Web, but don’t want everyone to see them
We often hear from Technical Authors who say they (or their bosses) have concerns about publishing their user guides on the Web. They are worried their competitors might read them, the manuals might stop a prospect from buying the product, or that a client might not buy a support contract. On the other hand, there are… Read more »
Will SEO be replaced by AEO (Answer Engine Optimisation)?
Internet psychologist Graham Jones has just posted an interesting Blog called “Search is on its deathbed…bye, bye SEO“. In it he states: “They (Search Engines) would like us to think that we are constantly “searching” for things online – but we aren’t. We are “locating” stuff we already know about, a lot of the time.”… Read more »