The new marketing funnel for software and other technology products

Prospective customers today know more about products than they have ever done. Many people tend to search for the solution to their problem on the Web and through Social Media before they buy a product or service, and many of them never even touch the product before buying it. This means the “marketing funnel” has changed into a loop…. Read more »

Squares v circles on screenshots?

We were asked: “Do you know whether it is better to use squares or circles to indicate something on a screen shot? I use circles with thin border & compliment with an arrow. My colleague uses squares & the Subject Matter Expert prefers circles. I was  just wondering whether there is a best practice for this or… Read more »

“I’m a technical writer” slideshow challenge

Using the photos in the “I’m a tech writer” project, can you make a better slide show for promoting technical writers than this? Contact us and show us what you’ve created. Technical Writer – Exploding the myths View SlideShare presentation or Upload your own. (tags: writing writer)