Prospective customers today know more about products than they have ever done. Many people tend to search for the solution to their problem on the Web and through Social Media before they buy a product or service, and many of them never even touch the product before buying it. This means the “marketing funnel” has changed into a loop. At different points in that customer journey loop, User Assistance can help people move from being prospects to be customers and advocates:
This site uses Akismet to reduce spam. Learn how your comment data is processed.
Browse posts by month
Browse posts by category
Browse posts by Tag
Agile api API documentation careers Cherryleaf collaborative authoring conference conferences content management content strategy DITA documentation elearning Events help interview job management marketing News podcast policies policies and procedures presentation procedures project management recruitment research ROI single sourcing strategy survey Technical Author Technical Authors Technical Communication Technical Documentation Technical Writing Training trends usability user assistance vacancy video webinar writing