In the How Powerful is Facebook’s Algorithm? (The Inquiry, BBC World Service), quantitative social scientist David Stillwell revealed computers can predict our personalities based on our Facebook activity. So could we use psychometric profiling of users in User Assistance?
Category: social media
Protecting your brand using technical communication
On BBC Radio 5 live’s Wake Up to Money programme today, Lisa Thomas, Chief Executive of advertising agency M&C Saatchi, said: “We can’t just think about just one advert. We have to think about the brand and the relationship that consumers have with that brand, and be aware that consumers see your brand and your product everywhere… Read more »
The conversation confusion in technical communication
We noticed last week a few tweets in our Twitter stream about how technical documentation and user assistance will be turning into a conversation. A dictionary definition of conversation is: 1. The spoken exchange of thoughts, opinions, and feelings; talk. 2. An informal discussion. Informal, verbal, interactive, spontaneous communication is quite different from pretty much all forms… Read more »