It’s not quite 2016 yet, but here are our five predictions for technical communication in 2016 and beyond. Please note: You’ll find last year’s predictions here – Five predictions for technical communication in 2015 and beyond. We hope to explore these and other topics in more depth by hosting a number of webinars during 2016. We… Read more »
Category: trends
Cherryleaf’s Trends/Advanced Technical Writing Techniques – Next course 10th November 2015
Cherryleaf’s next Trends/Advanced Technical Writing Techniques course will be held on the 10th November 2015, at our training centre in central London (SW7). This course is for you if you are an experienced technical communicator who wants to know about the current trends and ideas. Don’t get left behind: past clients include technical communicators from Citrix, GE, IBM UK, Lloyds… Read more »
Software companies are not selling boxes anymore
Wistia’s Chris Savage has written an article on how the company focuses on articulating its company vision to differentiate itself in a competitive marketplace. In the article, he states: “To buy software back in the day, you’d go to the store, buy a box, and bring it home. Inside of the box would be a shiny CD,… Read more »
Protecting your brand using technical communication
On BBC Radio 5 live’s Wake Up to Money programme today, Lisa Thomas, Chief Executive of advertising agency M&C Saatchi, said: “We can’t just think about just one advert. We have to think about the brand and the relationship that consumers have with that brand, and be aware that consumers see your brand and your product everywhere… Read more »
Trends in technical communication – the funny airline safety video
The airline safety video is about actions that could save your life, but it can be very dull and mundane if you’ve flown more than once. So airlines are using the third aspect in good design – emotion – to engage with their audience. The latest video to follow this trend is from Delta Airlines: Other… Read more »