27 February 2015: Trends in Technical Communication training course

Cherryleaf’s Trends in Technical Communication Course – Advanced Technical Writing Techniques will be held on 27th February 2015. If you want to discover new approaches to technical writing, this one-day, hands-on advanced workshop is right for you. You’ll find out how Technical Authors in leading companies are now applying techniques from other disciplines (such as psychology, copywriting, usability… Read more »

Five predictions for technical communication in 2015 and beyond

It’s time to put our heads above the parapet, make ourselves hostages to fortune, and predict what will happen in technical communication in 2015 and beyond. 1. “User Churn” will lead to SaaS providers looking to assist users in better ways The move towards Software as a Service (SaaS) has led to organisations worrying about “user churn” –… Read more »

Microsoft’s “No more robot speak” in action

  Our post about how Microsoft is changing its writing style (Microsoft moves away from “robot speak” in its user documentation) generated a lot of interest, so I thought it might be useful to post some examples of it that we’ve spotted. These examples are from Office 365 Premium Edition.

Reframing technical communication as marketing

We’ve noticed a few slidedecks and blogs recently that have been looking at the value of technical communication in marketing a product successfully. With the trend towards earning revenues over a lifetime (rather than in a single upfront payment), the marketing strategies employed by organisations is changing. Scott Abel has posted a slidedeck called “The Future… Read more »

“Bad information is Marketing’s fault problem. Good information is Tech Comms’ specialty. Let’s do the maths.”

The quotation in the title is from Roger Hart’s presentation at last week’s TCUK14 conference. Roger is a product marketing manager who spent a few years as a Technical Author. In his presentation, Collateral damage: do marketing and tech comms have to fight when users get informed?, he explained some of the most powerful marketing content today is… Read more »