The technology adoption lifecycle model is a popular model for describing how products rise and fall in popularity over time. Many organisations use it to help them plan their position in the marketplace, as few can spread themselves successfully across the whole of the market. If we look at the technology adoption curve for the… Read more »
Tag: marketing
Using the Wheel – a story
This is an adapted version of a story from Selling the Wheel, by Jeff Cox: Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented the Wheel. He said to his wife, ‘you know what, the Wheel is going to make us lots of money’. His… Read more »
Setting a marketing strategy for a Technical Publications Dept
A good Technical Publications manager will, naturally, set a strategy for their department. In addition to the HR, technical and project management aspects, there’s another factor to consider – the marketing strategy for the department. Sales consultant Richard White advises businesses define and describe the archetypes for their particular product or service. He means the… Read more »
How user assistance can help you save money – video
We’ve created a second three minute video, this time on how User Assistance can help you save money. Simply complete the form below and we’ll email you a link to the video. UPDATE: You can view the video here
How user assistance can increase your sales – video
We’ve created a three minute video on how User Assistance can increase your sales. Simply complete the form below and we’ll email you a link to the video. UPDATE: You can view the video here