User documentation: Your secret weapon for AI-driven sales

Matthew Berman’s Big Players newsletter is always interesting for AI-related trends. In recent newsletters, he has posted about the marketing value of being recommended by a chatbot. Your competitor just got recommended by ChatGPT to 400M users last month. You weren’t even mentioned. Welcome to AI SEO warfare. So what does that look like through… Read more »

Can we get business enquiries via Tiktok and YouTube?

We’re currently testing whether we can get the attention of prospective customers through TikTok and YouTube. Both sites are not obvious places for B2B (Business to Business) marketing, but it’s worth bearing in mind that YouTube Shorts are viewed by over 2 billion people every month. There’s a good chance some among them would be a… Read more »

Podcast 158: The Changing Marketing Landscape

In this episode, we dive into responses to the evolving digital landscape shaped by AI in search engines and changes in social media. We explain how Cherryleaf took inspiration from the viral success of the Museum of English Rural Life (Merl) and used AI chatbots to analyse Merl’s approach. We share the key lessons learned… Read more »

The new marketing funnel for software and other technology products

Prospective customers today know more about products than they have ever done. Many people tend to search for the solution to their problem on the Web and through Social Media before they buy a product or service, and many of them never even touch the product before buying it. This means the “marketing funnel” has changed into a loop…. Read more »