Is AI finding the right answers about your product?

Three questions to consider: 1. Are your customers using AI? They’re reading AI summaries in Google search results. They’re probably asking ChatGPT and Claude about solutions in your industry. The question is: what answers are they getting? 2. Where does AI get its information? When AI systems need answers about your products or industry, they… Read more »

Using video to promote documentation services

After six months of video experimentation, we’re starting to learn what works (and what spectacularly doesn’t) when marketing technical writing services through video. Why use video? To communicate a message in a different way Most websites promoting technical writing services follow a predictable pattern: bullet-pointed benefits lists, problem inventories, manual screenshots, and sample help files…. Read more »

User documentation: Your secret weapon for AI-driven sales

Matthew Berman’s Big Players newsletter is always interesting for AI-related trends. In recent newsletters, he has posted about the marketing value of being recommended by a chatbot. Your competitor just got recommended by ChatGPT to 400M users last month. You weren’t even mentioned. Welcome to AI SEO warfare. So what does that look like through… Read more »

Can we get business enquiries via Tiktok and YouTube?

We’re currently testing whether we can get the attention of prospective customers through TikTok and YouTube. Both sites are not obvious places for B2B (Business to Business) marketing, but it’s worth bearing in mind that YouTube Shorts are viewed by over 2 billion people every month. There’s a good chance some among them would be a… Read more »