Podcast 65: Making ReadMe files more engaging, with Shwetha Madhan of VMWare

Shwetha Madhan works as an Information Developer for VMware, in Atlanta Georgia. She recently worked on a new approach to the release notes for the Workspace ONE product, where VMWare effectively turned them into a powerful marketing tool. They achieved a 7-fold increase in their click through rates (CTRs) by implementing a new tone of voice and engagement… Read more »

How you could make your Help topics appear at the top of the Search Engines

  We’ve just uploaded a video on “How you could make your Help topics appear at the top of the Search Engines”. It’s about Schema.org/HowTo, which Google is promoting as the way to get instructional content to appear in the snippets box. There is a longer version of this video in Cherryleaf’s Advanced Technical Writing… Read more »

Podcast 60: Google adds rich results support for how-to content

In this episode of the Cherryleaf Podcast, we look at Google’s announcement to support and promote rich, how-to structured data in Google Search and the Google Assistant. Transcript Hello and welcome to the latest episode of the Cherryleaf Podcast. In this episode we’re going to look at a recent announcement by Google (it was also on the Google Blog). We’ll provide a link… Read more »

Google announces support for FAQ and How-to structured data

“Today we are announcing support for FAQ and How-to structured data on Google Search and the Google Assistant, including new reports in Search Console to monitor how your site is performing.” https://webmasters.googleblog.com/2019/05/new-in-structured-data-faq-and-how-to.html https://developers.google.com/search/docs/data-types/how-to https://schema.org/HowTo It will be interesting how this will/can co-exist with DITA.