We’ve created some YouTube Shorts on promoting the value of techcomm. In this podcast episode, we talk about the process of creating the videos and the content in the videos. Transcript Hello and welcome again to the Cherryleaf Podcast. My name is Ellis Pratt. I’m one of the directors at Cherryleaf, and we’re a technical… Read more »
Tag: value
Protecting your brand using technical communication
On BBC Radio 5 live’s Wake Up to Money programme today, Lisa Thomas, Chief Executive of advertising agency M&C Saatchi, said: “We can’t just think about just one advert. We have to think about the brand and the relationship that consumers have with that brand, and be aware that consumers see your brand and your product everywhere… Read more »
What would life be like if there were no instruction manuals you could read?
Illiteracy is, sadly, something that can greatly affect people’s lives. According to The Literacy Trust, less than one per cent of adults in England can be described as completely illiterate and approximately 16 per cent as “functionally illiterate”. There are various articles on the Web that indicate how people live with their illiteracy: They depend on… Read more »
We explain things
Danielle M. Villegas has just pointed us towards a five minute lightning talk by Rick Lippencott on the future of technical communication, and its value. Rick covers in five minutes a great deal of the content I covered in my 45 minute presentation at the same conference – it’s worth watching. He summarises the value… Read more »
Measuring the value of Help in desktop applications
One of the challenges for Technical Authors is quantifying the value of what they produce. For example, how can you tell how many people are reading online Help when the software is installed on someone’s desktop computer? One application mentioned in passing as last week’s UAEurope conference, ApplicationMetrics, might be able to provide the answer. ApplicationMetrics… Read more »