If your Technical Publications department was a business

Sometimes it’s good for managers to look at a department in a slightly different way from normal. What, for example, if the Technical Publications department was a business? If a business troubleshooter were to come in and ask key commercial questions, could they be answered?

Questions such as:

  • Would it know how many customers it had?
  • Would it know who its competitors were?
  • Would it know its competitive advantage was?
  • Would it know what its customer thought of its products?
  • Would it know how well its products addressed its customers’ needs?
  • How well does it manage its suppliers, so it can produce its products efficiently?

How would you answer these?

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