Content Strategist v Technical Author – spot the difference

CEO:

How do your team perform this quarter?

Content Strategist:

We increased web site visits by 10%

CEO:

How can we improve this? More budget?

——-

CEO:

How do your team perform this quarter?

Technical Author:

Our page productivity increased by 10%

CEO:

How can we improve this? By working harder?

Categories: ROI

4 Comments

Rob

Ellis,
I read this and reckon you’ve missed something.
Technical Author:

Our page productivity increased by 10%
We documented the top 20 frequently asked Support questions.

CEO:

How can we improve this? By working harder?

Rob

Ellis,
I read this and reckon you’ve missed something.
Technical Author:

Our page productivity increased by 10%
We documented the top 20 frequently asked Support questions reducing support costs by 2%.
We generated a suite of functional screencasts to support our customers and internal knowledge transfer.
We single-sourced training materials from our User Assistance source materials.

CEO:

How can we improve this? By working harder?

Leave a Reply

Your email address will not be published. Required fields are marked *