I spoke at, and attended, the Content Strategy Applied 2017 conference last week. One of the keynote speakers, James Mathewson, provided a fascinating description of how IBM uses audience intent modelling to map its content plans. By doing this IBM is able to align its content with the buying cycles for their target personas. This planning… Read more »
Category: conferences
See us at these conferences in 2017
Ellis will be speaking at a number of conferences in 2017, including: Content Strategy Applied Crossing the Divide between Technical Communication and Content Strategy at Datomia London 9th-10th February, 2017 UAEurope API documentation writing – The undiscovered country Harrogate 8th-9th June, 2017 If you’re going to attend either of these events, we look forward to… Read more »
Conference on Agile documentation
The Gov.uk GDS team is organising a one day, free of charge conference in December, where speakers will discuss techniques for writing documentation in an Agile environment, and how to make your content Agile: Tips to writing continuous documentation, ensuring it stays up to date. Tips to getting the development team to value documentation. Knowledge of the tools… Read more »
Customers as Advocates Conference 2016
I thought I’d mention a conference I’ll be attending this month – The Customers as Advocates Conference. “Customers as Advocates” focuses on the challenges of creating successful customer relationships that lead to reference and case study programmes.” Although it is aimed at professionals that sell and market enterprise technology, I found it very informative, as a… Read more »
MadWorld 2016 Conference Review – Day Two
Last week, I spoke at, and attended, Madworld 2016, the conference hosted by MadCap Software for its users. Here is a summary of what I saw and heard on the second day. These were mostly for advanced users; I didn’t see any of the presentations aimed at new users of Flare.