A technical communication user’s hierarchy of needs

At the TCUK 2015 conference, Rachel Johnston mentioned the idea of a content maturity model. We thought we’d take this idea and ask: Could we develop a model that illustrates a hierarchy of needs for users of technical communication (and in particular, User Assistance)? A model of what? We suggest calling this model a technical communication user’s hierarchy of needs…. Read more »

Write and own your content, or someone will write and own it for you

Adrian Baniak has written an article (3 Ways to Engage with Today’s Empowered Consumer) about how brands can “cut through the clutter” and communicate with their customers and prospect. He states one of the key ways to do this is “Write Your Own Tale, Or Someone Else Will Do It First”. This mantra was originally made… Read more »

Cherryleaf featured in Data Quality Pro Journal – improving Healthcare data quality through policy and procedure management

In Data Quality Pro Journal, Dylan Jones interviews Ellis Pratt, Director at Cherryleaf, about how to improve Healthcare data quality through policy and procedure management. According to Dylan, “One of the single most common root-causes of poor information quality is outdated documentation and a lack of governance in the way policies and procedures are managed. Nowhere… Read more »