A technical communication user’s hierarchy of needs

At the TCUK 2015 conference, Rachel Johnston mentioned the idea of a content maturity model. We thought we’d take this idea and ask: Could we develop a model that illustrates a hierarchy of needs for users of technical communication (and in particular, User Assistance)? A model of what? We suggest calling this model a technical communication user’s hierarchy of needs…. Read more »

Write and own your content, or someone will write and own it for you

Adrian Baniak has written an article (3 Ways to Engage with Today’s Empowered Consumer) about how brands can “cut through the clutter” and communicate with their customers and prospect. He states one of the key ways to do this is “Write Your Own Tale, Or Someone Else Will Do It First”. This mantra was originally made… Read more »

Webinar: Planning User Documentation When You Are a Startup Business

In conjunction with The Society for Technical Communication, we’ll be presenting the webinar Planning User Documentation When You Are a Startup Business on Tuesday, 19th February. In this presentation, we’ll look at how to plan a user documentation project when you’re working for a startup technology company. Working in this environment gives you the opportunity to… Read more »