How you could make your Help topics appear at the top of the Search Engines

  We’ve just uploaded a video on “How you could make your Help topics appear at the top of the Search Engines”. It’s about Schema.org/HowTo, which Google is promoting as the way to get instructional content to appear in the snippets box. There is a longer version of this video in Cherryleaf’s Advanced Technical Writing… Read more »

Every Page is Page One – Interview with Mark Baker at UAEurope 2017

Here is an interview we carried out with Mark Baker, author of Every Page is Page One. The interview is interspersed with audio snippets from Day 1 of the UAEurope 2017 conference. Presentations: Caroline Loverage (Thermo Fisher Scientific). Teaching by Example: Worked Examples in the Documentation of Complex Systems Kelly O’Brien (Kayako). Practical Information Architecture: Building Templates… Read more »

Getting users to read the Help rather than call support

We spotted an interesting statement by the “Father of Behaviour Design”, BJ Fogg: “For somebody to do something – whether it’s buying a car, checking an email, or doing 20 press-ups – three things must happen at once. The person must want to do it, they must be able to, and they must be prompted to… Read more »

Even iPad users search for Help

One of the graphs posted in yesterday’s blog showed the number of people searching for IPad Help. Here is the graph: For a product that “just works”, there is an increasing number people searching the Web for iPad Help. However, part of that increase can be put down to the increasing number of iPad sales:… Read more »

Reducing app abandonment

At the UAEurope 12 conference, SAP’s Keren Okman quoted a shocking statistic: that the average mobile or tablet app* is used an average of just 3-4 times by a user. The issue of “app abandonment” is one that is likely to be of greater concern for software developers in the future, as they invest ever… Read more »