One of the graphs posted in yesterday’s blog showed the number of people searching for IPad Help.
Here is the graph:
For a product that “just works”, there is an increasing number people searching the Web for iPad Help. However, part of that increase can be put down to the increasing number of iPad sales:
What we can conclude is that even users of products as simple and intuitive to use as the iPad search the Web for Help on how to use it. If you decide not to provide that Help, then users are likely to get the information from someone else – either in a forum, a YouTube video, blog, Web site etc. Places generally, outside of your control.