The technology adoption lifecycle model is a popular model for describing how products rise and fall in popularity over time. Many organisations use it to help them plan their position in the marketplace, as few can spread themselves successfully across the whole of the market. If we look at the technology adoption curve for the… Read more »
The fear of risk seems to be growing in significance within organisations. According to Intellect, the trade body for UK technology companies: Operating risks have changed significantly as a result of prevailing economic conditions over the past 18 months. Companies have been under severe economic strain and are focused on adjusting to a drastically changed… Read more »
Scriptorium Inc has uploaded the “Beyond Documentation” Webinar Ellis delivered back in August 2009. In this session he looked at the future of technical writing and likely changes to the ways in which user assistance is delivered. We asked: Are we moving beyond documents? If so, what does this mean for technical communicators? Part 1:… Read more »
We wrote recently about the Attention Economy and the challenges faced by technical publications departments. So what about other business sectors that are facing similar problems – can we learn from them? Andrew Savikas has been looking at some of the ways in which the Publishing industry, aspiring young musicians and celebrity chefs have been… Read more »
Trust is the new critical currency in the connected age.” This is a Twitter post by Scott Berg, Director of HP Global Digital Strategy. Assuming technical communicators produce highly trustworthy material, is their content becoming more valuable?