Gamification is the integration of game dynamics into any medium such as a Web site, Help file or community, in order to drive a positive response, participation and engagement from a target audience. It’s used by lots of organisations: airlines via Frequent Flyer Programmes, Google via AdWords, as well as more recognisable games software, such… Read more »
Category: user assistance
User Assistance: Prevention or cure?
In 2011, will we see a trend towards preventing users getting stuck, rather than curing them after they’ve got stuck? User Interface design is preventative. Support is curative. User documentation is, in most cases, curative. With new technologies for assisting users emerging, Technical Authors may have the opportunity to provide assistance before users get stuck…. Read more »
In praise of dummies
We live in a world so diverse and so complex that everyone has to deal with situations where we’re really don’t know what’s going on. We have to ‘drive blindly’ – we’re all dummies at some time or another. The reality is, it’s rarely your fault. The last person said to know everything about the… Read more »
How user assistance can help you save money – video
We’ve created a second three minute video, this time on how User Assistance can help you save money. Simply complete the form below and we’ll email you a link to the video. UPDATE: You can view the video here
How user assistance can increase your sales – video
We’ve created a three minute video on how User Assistance can increase your sales. Simply complete the form below and we’ll email you a link to the video. UPDATE: You can view the video here