Kathy Sierra famously summed up most marketing departments’ approach to content in this slide: To paraphrase her, the website and brochure are a thing of beauty, while the user manual is a thing of boredom. Today, the way people use the Internet means this approach to marketing needs to change
Tag: ROI
Write and own your content, or someone will write and own it for you
Adrian Baniak has written an article (3 Ways to Engage with Today’s Empowered Consumer) about how brands can “cut through the clutter” and communicate with their customers and prospect. He states one of the key ways to do this is “Write Your Own Tale, Or Someone Else Will Do It First”. This mantra was originally made… Read more »
The end of two-faced product documentation?
At some stage or another, a technical communicator is likely to have seen this image from Kathy Sierra:
Our March newsletter contains news and stories for you on creating clear and simple information your users will love
Today, we’ll be sending out the Cherryleaf newsletter for March 2013, containing news and stories on creating clear and simple information your users will love. You can join the thousands who receive our free newsletter – subscribe here. You’ll be sent a copy of the latest edition straightaway. Your details won’t be shared with anyone,… Read more »
We explain things
Danielle M. Villegas has just pointed us towards a five minute lightning talk by Rick Lippencott on the future of technical communication, and its value. Rick covers in five minutes a great deal of the content I covered in my 45 minute presentation at the same conference – it’s worth watching. He summarises the value… Read more »