One of the issues we’ve been promoting for many years is the importance for Technical Authors to publish their user guides and online Help on the Web. A surprisingly large amount of companies still don’t offer Web versions, for reasons that include: It’s too difficult Our competitors might read it and reverse-engineer our product Support/Training/Marketing… Read more »
Tag: ROI
User documentation from an accountant’s perspective
My first job out of college was in financial auditing, and I’ve often found the time I spent learning the ways of the accountant useful in understanding business fundamentals. So how does User Assistance (user documentation) appear through the prism of accountancy? Is it an asset? Assets are things you buy that have a value… Read more »
Setting a marketing strategy for a Technical Publications Dept
A good Technical Publications manager will, naturally, set a strategy for their department. In addition to the HR, technical and project management aspects, there’s another factor to consider – the marketing strategy for the department. Sales consultant Richard White advises businesses define and describe the archetypes for their particular product or service. He means the… Read more »
In praise of dummies
We live in a world so diverse and so complex that everyone has to deal with situations where we’re really don’t know what’s going on. We have to ‘drive blindly’ – we’re all dummies at some time or another. The reality is, it’s rarely your fault. The last person said to know everything about the… Read more »
Turning employees’ knowledge into an asset for the organisation
In July 2010, Mark Prisk, UK Minister of State for Business and Enterprise said: As the events of the past two years have made painfully clear, we must leave behind the over reliance on financial services and support a renewal in modern manufacturing, so we are able to grasp the huge opportunities of the low carbon age…. Read more »