Cherryleaf’s Ellis Pratt has been included in the list of the 25 most influential people in Content Experience. “With well over 1,700 individual nominations and votes, we created two separate lists this year: the best-of-the-best who influence an industry (voted on by an elite judging panel), and our top strategists implementing Content Experience across the… Read more »
Category: content strategy
From the Cherryleaf podcast: The UK Parliament is one of the oldest organisations in the world. So how do you deliver a strategy to a body that has over 700 years of content? Cherryleaf’s Ellis Pratt interviewed Rosie Hatton, Strategy Digital Lead at the Parliamentary Digital Service, to find out. Topics covered: What is Parliament? 1’56”… Read more »
From the Cherryleaf Podcast: We ask, should marketing and technical communiations be unified?
Over recent years, we have seen many presentation on how marketing and technical communications content shouldn’t sit in separate “silos”, never to be shared between each department. Unfortunately, it’s not simply a case of getting both to agree to share content. In the book Selling the wheel, Jeff Cox and Howard Stevens tell the story of… Read more »
We spotted an interesting statement by the “Father of Behaviour Design”, BJ Fogg: “For somebody to do something – whether it’s buying a car, checking an email, or doing 20 press-ups – three things must happen at once. The person must want to do it, they must be able to, and they must be prompted to… Read more »