From the Cherryleaf Podcast: We ask, should marketing and technical communiations be unified?
Category: content strategy
Over recent years, we have seen many presentation on how marketing and technical communications content shouldn’t sit in separate “silos”, never to be shared between each department. Unfortunately, it’s not simply a case of getting both to agree to share content. In the book Selling the wheel, Jeff Cox and Howard Stevens tell the story of… Read more »
We spotted an interesting statement by the “Father of Behaviour Design”, BJ Fogg: “For somebody to do something – whether it’s buying a car, checking an email, or doing 20 press-ups – three things must happen at once. The person must want to do it, they must be able to, and they must be prompted to… Read more »
In August 2016, we blogged about a new online MSc course in Technical Writing Masters degree course from Cork Institute of Technology. There is another academic course for Technical Authors to consider: a distance-learning Master of Arts degree in Content Strategy from FH JOANNEUM. “The programme is designed to meet the needs of working persons and is specially suitable… Read more »
I spoke at, and attended, the Content Strategy Applied 2017 conference last week. One of the keynote speakers, James Mathewson, provided a fascinating description of how IBM uses audience intent modelling to map its content plans. By doing this IBM is able to align its content with the buying cycles for their target personas. This planning… Read more »