Shwetha Madhan works as an Information Developer for VMware, in Atlanta Georgia. She recently worked on a new approach to the release notes for the Workspace ONE product, where VMWare effectively turned them into a powerful marketing tool. They achieved a 7-fold increase in their click through rates (CTRs) by implementing a new tone of voice and engagement… Read more »
Category: interview
Podcast 63: Creating compelling multimedia technical communication and working at Google
In this episode of the Cherryleaf Podcast, we talk to Alexandra White, a Technical Writer on the Ad Manager team at Google. We discuss conference speaking, and creating compelling multimedia content for technical communication.
Podcast 59: The benefits of metadata, with Michael Andrews
In this episode of the Cherryleaf Podcast, we talk to Michael Andrews about metadata, and his new book “No More Silos: Metadata Strategy for Online Publishers”: Transcript This is the Cherryleaf Podcast The normal way in which seems to have been a tradition so far in the way that we’ve done the interviews on the… Read more »
Podcast 50: The Mathspeak project
For Episode 50 of the Cherryleaf Podcast, we talk to Tony Grice about the Mathspeak project. The Mathspeak project is a partnership between European educational practitioners and the creators of educational materials. Funded by the European Commission, the objective of the Mathspeak project is to produce a language learning resource for secondary school students. The learning materials… Read more »
Podcast 49: Should you specialise? Interview with Tom Johnson
Is there a trend toward specialisation, and is this driving up the value of technical knowledge instead of writing skills? We talk to Tom Johnson, who is well known for his website idratherbewriting.com