Shwetha Madhan works as an Information Developer for VMware, in Atlanta Georgia. She recently worked on a new approach to the release notes for the Workspace ONE product, where VMWare effectively turned them into a powerful marketing tool. They achieved a 7-fold increase in their click through rates (CTRs) by implementing a new tone of voice and engagement… Read more »
In this episode of the Cherryleaf Podcast, we talk to Alexandra White, a Technical Writer on the Ad Manager team at Google. We discuss conference speaking, and creating compelling multimedia content for technical communication.
In this episode of the Cherryleaf Podcast, we talk to Michael Andrews about metadata, and his new book “No More Silos: Metadata Strategy for Online Publishers”: Transcript This is the Cherryleaf Podcast The normal way in which seems to have been a tradition so far in the way that we’ve done the interviews on the… Read more »
For Episode 50 of the Cherryleaf Podcast, we talk to Tony Grice about the Mathspeak project. The Mathspeak project is a partnership between European educational practitioners and the creators of educational materials. Funded by the European Commission, the objective of the Mathspeak project is to produce a language learning resource for secondary school students. The learning materials… Read more »
Is there a trend toward specialisation, and is this driving up the value of technical knowledge instead of writing skills? We talk to Tom Johnson, who is well known for his website idratherbewriting.com