We’ve been asked by a client to put together some proof of concepts for policies and procedures guides. The XYZ Management Guide contains diagrams with “hotspots”. You can click on parts of the images and jump to further information about a particular process or role.
Category: Technical Author
Getting users to read the Help rather than call support
We spotted an interesting statement by the “Father of Behaviour Design”, BJ Fogg: “For somebody to do something – whether it’s buying a car, checking an email, or doing 20 press-ups – three things must happen at once. The person must want to do it, they must be able to, and they must be prompted to… Read more »
Is documentation a dirty word?
Daryl Colquhoun has written an article in tcWorld about the international standard ISO/IEC/IEEE 26512. He explained the standard is going to be revised and renamed: from “Systems and software engineering – Requirements for managers of user documentation” to “Systems and software engineering – Requirements for managers of information for users”. The reason for this, he states, is… Read more »
Reducing the reading age for our website
Following on from James Mathewson’s presentation at Content Strategy 17, we’ve been reflecting on Cherryleaf’s main website, and the improvements we could make to it. One thing we have started to do is reduce the reading age for the content. Reading age measures are also, in effect, readability measures. So any improvements also benefit people… Read more »
How IBM uses audience intent modelling
I spoke at, and attended, the Content Strategy Applied 2017 conference last week. One of the keynote speakers, James Mathewson, provided a fascinating description of how IBM uses audience intent modelling to map its content plans. By doing this IBM is able to align its content with the buying cycles for their target personas. This planning… Read more »