Technical Authors and the dark art of persuasion

Our latest post for the STC’s blog has been published today – Letter from the UK: The Dark Art of Persuasion. The reason why Science and the dark art of persuasion interested me, was because we’re noticing the techniques of persuasion appearing in some Web-based Help. Indeed, we cover some of these techniques in our advanced… Read more »

Webinar: Planning User Documentation When You Are a Startup Business

In conjunction with The Society for Technical Communication, we’ll be presenting the webinar Planning User Documentation When You Are a Startup Business on Tuesday, 19th February. In this presentation, we’ll look at how to plan a user documentation project when you’re working for a startup technology company. Working in this environment gives you the opportunity to… Read more »

The Society for Communication’s first guest blogger is….

The Society for Technical Communication, the professional body for technical communicators in the USA, is introducing a number of specially selected guest bloggers to its official blog. The first guest blogger is, we’re pleased to say, Cherryleaf’s Director of Sales and Marketing, Ellis Pratt. These posts, called “Letter from the UK”, will explore what’s happening for technical… Read more »

Fancy attending the STC Summit 2013 for free?

We have a ticket to the STC Summit 2013 that needs to go to a good home. The STC Summit conference has over 80 education sessions on technical communication, organised in seven tracks. It will be held between the 6th-8th May. There is also an exposition, with more than 50 companies represented. Ticket prices normally cost… Read more »

Video from STC Summit 2012

I did a little bit of videoing while I was speaking at the STC conference. I hope it gives a flavour of the event: